We all dream of brands that grow stronger with each passing year, not just in profits but in purpose and impact. This dream is the reality for companies that vertically integrate ESG initiatives into their brand.

As we continue our exploration into the realm of Environmental, Social, and Governance (ESG) initiatives, the shift from temporary, promotional efforts to evergreen strategies marks a pivotal step towards genuine sustainability and corporate responsibility.

Evergreen ESG initiatives are not just activities; they are a reflection of a brand's commitment to its values, embedded into every facet of the business model.

We’ve looked at running promotional ESG campaigns as a way to test interest and measure the effectiveness. But how does a brand transition from temporary promotions to purpose-driven mission as a core identity?

Let's get into it.

Read time: 6 mins