In the evolving landscape of corporate responsibility, Environmental, Social, and Governance (ESG) initiatives are no longer optional; they are essential. However, integrating ESG into your business model can seem daunting. What if there was a way to test the waters, to prove the value of your ESG efforts before making them a cornerstone of your business strategy?

Short-term promotions with an ESG bent have a real value for any business looking to dip their toes in the ESG waters. It allows you to test, refine, and validate before fully committing your brand to one particular ESG cause. We call this Promotional ESG. 

And today we’ll dive into how promotional versus evergreen ESG initiatives differ and how to enhance the perception of your brand through testing before taking the leap into re-strategizing entirely.

Read time: 6 mins