Economic uncertainty is nothing new — it’s been the backdrop for nearly five years. And when wallets tighten, attention does too.

Eight seconds, that’s all you get. We have eight seconds to make an impression and prove people are in the right place.

People don’t read. With quick-hit entertainment and shrinking attention spans (thanks, social media), they don’t have time to read before naturally, their attention jumps to the next ping.

Budweiser once said, “Our competition is water.” Stealing that adage, in 2025 any brand that operates online competes with far more than just others in its industry — the real competition is short-term attention and fleeting memory.

But people still have time to feel.

If your brand doesn’t communicate value, trust, and credibility within those first few seconds, you’ve already lost the feeling game. And in marketing, emotion beats logic every time. And that’s the beauty of great design — it makes people feel faster than they can understand.

That’s the power of brand — a hook that reels in attention, leads, and loyalty.

At Sunday Roast, we help clients uncover their identity and build visual and verbal brands that pass the eight-second test.

Want to chat? Book a Partnership Discovery Call to see if we’re the right fit to lead your brand evolution.
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Drew Jessup
Head of Growth Strategy @ Sunday Roast