Most businesses track their website traffic. But few understand what the numbers actually mean.
Here’s a quick breakdown that could change how you think about your marketing.

Organic traffic comes from people finding you through search engines — Google, Bing, etc.
It’s a sign that your SEO is working and people are actively looking for what you offer.

Direct traffic happens when someone types in your URL or clicks a saved link.
It can mean brand awareness — or it might come from a link from your marketing channels without tracking.

Understanding the difference helps you know what’s actually driving results.
Are people discovering you for the first time — or coming back for more?
It also tells you where to double down marketing efforts (SEO, paid ads, brand awareness, etc).

If you’re not sure what your traffic is telling you, we can help translate it — and turn it into strategy.

Let’s review your traffic together
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Drew Jessup
Head of Growth Strategy @ Sunday Roast