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Did you know:
The average person sees ~10,000 ads per day, though only a quarter of that (or less) will be relevant.
*source: Siteefy, How many ads do we see in a day
Did you jump on socials today?
1 in 5 of all posts on Facebook and Instagram are ads. Tik Tok? Closer to 1 in 3.
Other examples of ads you’ll see at some point today…
PPC ads (Google, Bing)
Display ads
Banner ads
Video ads (YouTube)
Email Ads
Retargeting Ads
In-game Ads
Podcast Ads
They’re everywhere. But which ads struck a chord and resonated enough to actually mean something to you?
8000 were wasted ad dollars…Oops, wrong audience!
1500 were spaghetti-at-the-wall experimentation…What a mess!
900 we couldn’t care less about right now…Decent experiment, refine and keep trying!
90 made us take notice….Ok, we noticed! Again! Again! Tweak! Again!
10 hit the mark…Spot on! That’s hit us right in the pain, need and emotional sweet spot 🎯
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It’s hard to be a consumer. And on the flip side, it’s to be a marketer because marketing is hard!
And seasoned marketers know the prize goes to those who are targeting the right audience, writing great copy and making an emotional connection with real humans.
We’re not disillusioned to think that those ads that hit the mark were just popped-up perfectly the first time around. Again, marketing is hard. Everything is an experiment and there is no success without that mindset!
BUT we can do better than throwing spaghetti at the wall.
There’s a simpler way.
Just start at the start.
Build a strong foundation so you can go further, faster. A brand with conviction that promotes a better world and stands for something a little bigger than the next mediocre sales spike. Let’s lay a great brand foundation where we can find that perfect symphony of audience, message, identity and emotion and take a big step to being purpose-driven. So we can build companies that weathers storms, boast great revenue, and actually makes a meaningful impact for planet and people….you included!
It’s hard work but if you feel like building a conscious brand that maximizes marketing dollars and creates real meaningful impact, our phone lines are open!
We have 5 call times available to help you start at the start and move your brand forward with purpose.
Grab yours here.
Let’s do some good, shall we?
Like what you see? We’re helping purpose-driven businesses stand out and stay informed of what’s trending in the ESG space.
