Ever wonder what your traffic is actually saying about your business?
Here’s a quick cheat sheet:
Organic traffic comes from search engines — it’s a good sign people are finding you naturally.
Direct traffic usually means someone typed in your URL, clicked a bookmark, or used a link without tracking.
Both are valuable — they just tell different stories.
Pro Tip: filter out internal traffic by excluding IP addresses in Google Analytics, you might be surprised how much direct traffic comes from within your own organization
If most of your traffic is organic, your SEO is doing some heavy lifting.
If you’re getting a lot of direct traffic, it could mean people already know and trust your brand.
It’s not about one being better than the other — it’s about knowing what’s working, and where there’s room to grow.
Curious what your numbers might be telling you?
Book a traffic review call.
Cheers,
—
Drew Jessup
Head of Growth Strategy @ Sunday Roast
