In this edition of our 3-2-1 newsletter, we're getting into the world of engaging E-Comm experiences, purpose-centred marketing approaches, and an awesome resource for marketers like you, looking to have more impact.
In today's fast-paced digital landscape, staying informed about innovative business practices and sustainable initiatives is crucial. With ESG (Environmental, Social, Governance) coming to the forefront of how consumers resonate with cause-driven brands.
We've curated a selection of inspiring examples and strategies that blend commerce with conscience, offering valuable insights for your businesses and the brands you work with.
Three Engaging E-Comm Experiences
1/ Who Gives a Crap
A Website that Engages and Educates
Who Gives a Crap has taken one of the most ordinary, everyday products — toilet paper — and turned it into a catalyst for environmental sustainability and global health.
The brand's website is a testament to their unique approach. It strikes a perfect balance between clean, user-friendly design and playful, witty content that educates consumers about their impact. They’ve designed an engaging platform where visitors can learn about sustainability, global health issues, and how their purchases contribute to a larger cause.
Who Gives a Crap demonstrates how a business can turn a simple product into a powerful tool for change. Their approach not only appeals to environmentally conscious consumers but also sets a new standard for how household products can contribute to a healthier planet.
