Marketing doesn’t fall apart because the team can’t execute.
It falls apart because they’re trying to make big decisions with zero strategic grounding.
That’s why everything feels reactive.
That’s why messaging keeps changing.
That’s why the brand bends or breaks in pursuit of short-term wins.
Your marketing team shouldn’t have to decide:
Who are we speaking to?
What do we sound like?
What makes us different?
Why should anyone care?
These aren’t marketing questions.
These are brand strategy questions.
And when they’re unanswered, your team is forced into guesswork — expensive, exhausting guesswork.
The Real Problem: Strategy Vacuum
Most teams aren’t lacking creativity.
They’re lacking clarity.
When there’s no strategic backbone, every brief feels like a moving target.
Every campaign becomes a one-off.
Every decision turns into a debate.
Your team isn’t underperforming —
they’re building the plane while flying it.
“Marketing becomes chaos when the brand keeps changing shape.”
What Happens When Strategy Is Clear
The entire game changes.
Your marketers become tacticians.
Your campaigns become sharper.
Your experiments become meaningful.
Your decisions become faster.
Because the big questions are already answered.
Because the brand already knows who it is — and who it’s for.
Brand strategy removes ambiguity
so your team can finally perform.
If your marketing is running on guesswork…
—
Drew Jessup
Head of Growth Strategy @ Sunday Roast
