Most website projects don’t fail because of bad design.
They fail because the website is asked to solve the wrong problem — or no problem at all.
Before a single page is designed, there’s one question that needs to be answered:
What is the most important job this website needs to do for the business?
Reposition the brand?
Increase demand?
Convert existing demand?
Support marketing scale?
When that question isn’t answered, websites become compromises — trying to do everything, and doing nothing particularly well.
We broke down the four most common reasons website projects miss the mark — and how to avoid them — in a new post.
Drew Jessup
Head of Growth Strategy @ Sunday Roast
P.S. If you want your 2026 brand, web, and marketing investments tied to measurable ROI, book one of the five Digital Brand Clarity Calls in early January.
