Bounce rates, traffic sources, engagement time, conversion rates… what does it all mean?
Not much if you can’t spin those pieces into a winning strategy.
Put it this way: all of those metrics are like performance metrics for your sales team. If a sales rep was consistently underperforming on their quotas, would they still have a job next week? Your website is your #1 sales rep — or at least it should be.
Your website isn’t a piece of art — it’s your #1 sales rep
Too often, we see clients settle for a status-quo website because they don’t know how to measure success. Yes, a website can be beautiful — but it’s not a piece of art. It has a job to do.
We need to think deeply about the user. Who are they? What are they looking for? What can we solve for them? What issues do they have with our competition? Then, we tailor a pathway that serves them and moves the business forward.
At Sunday Roast, we design websites with a strategic backbone — so your site communicates your identity and performs.
Like we did for Enovara — designing a site that builds feeling, understanding, and better ROI while streamlining business operations.
Ready to turn your website into your top-performing salesperson? Book a call and let’s flip the growth switch.
—
Drew Jessup
Head of Growth Strategy @ Sunday Roast
